1 Feb 2010 - 2 Feb 2010

This 2-day conference will provide excellent insights on developing strategies and choosing techniques to engage the new-age customer through social media. This conference will present case studies from Microsoft, The Climate Project, adidas, Sony Pictures, Anna Sui, Fairprice, Starhub, Symantec, and many more which will showcase a wide variety of engagement strategies. We will bring you insights on ing and seeding platforms to increase the effectiveness of your engagement efforts. Our experts will demonstrate how to integrate social media with offline channels in order to convey a coherent message to your customer. Glean tips on how to track intangible metrics such as buzz and conversations. Discover what works and what doesn’t when applying social media marketing in Asia. Join in the debate on the issue of “sponsored conversations” that is currently all the rage!