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Germany is celebrating after being included in the Top 10 of the Country Brand Index and in categories which are important for meetings and events. GCB German Convention Bureau Managing Director Lutz P. Vogt said it was an excellent result which confirmed “the performance of the German meetings and conventions industry.” The country was ranked number one world-wide in the 'Ease of Travel' category and number one in the 'Standard of Living' category. It was chosen for its good business climate, high per-capita GDP and cutting-edge infrastructure according to Vogt. Germany also ranked second in several categories such as 'Safety', 'Environmental Awareness' and 'Political Freedom'. The country also ranked number 9 out of 102 rated countries. "Germany's number 9 position naturally means a further motivation boost for our local meeting and convention industry” said Vogt. "Now we want to help Germany move even further ahead among the Top 10." The Country Brand Index (CBI) is in its fifth year and run by US-based FutureBrand company and Weber Shandwick agency. Over 3,000 frequent travellers from nine countries and over 30 experts were interviewed on 26 categories. |
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